What Lead Magnets Are
Lead Magnets are free resources you offer in exchange for contact details (like email or phone). They’re a simple, effective way to grow your audience on SuperProfile while building trust. Think guides, templates, or toolkits that give value upfront and keep followers connected.
Getting Started: Finding LeadMagnet
From your dashboard, click Lead Magnets in the left-hand sidebar.
(P.S. If you don't see it, scroll down, click "Explore all apps" and toggle on LeadMagnet)
1. Creating Your First Lead Magnet
Now that you know what a Lead Magnet is, let’s walk through the steps to create your very first one on SuperProfile.
Note: You’ll be able to see a preview of your what your LeadMagnet will look like to your audience on the right-hand side of your screen (toggle between the desktop & phone icon to switch between both views)
Step 1: Start a new Lead Magnet
From your dashboard, click Lead Magnets → + New Lead Magnet on the top right corner of the screen.
Step 2: Add the basics
Cover Image/Video – The header visual for your form.
Title & Short Description – Make it clear and benefit-driven (e.g., “Free UX Kit” instead of just “Download”).
Button Text – Customize your call-to-action (e.g., “Get It Now”).
Step 3: Add form questions
By default, fields for Name, Phone Number, and Email are included.
You can enable OTP (One-Time Password) verification (unique, temporary code used for a single login or transaction to enhance security) to ensure emails or phone numbers are real.
Add custom questions like text, number, file upload, or multiple choice using the + Add Question button. Mark questions as required if needed.
Step 4: Offer a free resource (optional)
If you want to give away something (like an ebook or checklist), toggle Include Free Resource(s) and upload your file (PDF, image, video, etc.) or paste a link. The resource will be delivered automatically after submission.
Step 5: Make your template reusable (optional)
Turn on the Share as a reusable template option to package your lead magnet into a template. Once published, you’ll get a unique code you can share with others. They can then import your setup (design, questions, and files) into their own SuperProfile.
Step 6: Advanced settings
Email Automation – Set up automatic follow-ups (see section 3).
Styling – Pick from Classic, Dawn, or Dusk themes, or match your SuperProfile design.
Step 7: Publish
Click Publish. You’ll get a shareable link to post in your bio, Stories, website, or anywhere else.
⚡️ Quick Tip: Keep your form short. The fewer fields you ask for, the higher the chance people will complete it.
2. Creating and Sharing Lead Magnet Templates
Templates let you package a lead magnet (title, questions, design, and files) and let others reuse it.
To create a template:
Set up your lead magnet as usual.
At the bottom of the setup page, toggle Share as a reusable template ON.
Publish → you’ll get a unique Template Code.
To share a template:
Click the Share button for your lead magnet.
At this stage, you can also add a UTM* to your link to track better
Copy the code or link and send it to your audience or community.
Understanding UTMs*
UTMs are little “tags” you add to links so analytics can tell you where traffic is coming from. You’ll see fields like:
Source → The platform sending the traffic (e.g., Instagram, Email, Facebook).
Medium → The type of channel (e.g., Story, Post, Newsletter).
Campaign → The specific promotion (e.g., “Launch2025”).
Term (optional) → Keywords (rarely needed unless you’re testing ads).
Content (optional) → Used to distinguish between different creatives (e.g., “Video1” vs “Video2”).
👉 Example: If you share a link in your Instagram Story with Source=Instagram and Medium=Story, your analytics will show clicks specifically from that story.
⚡️ Tip: Even if you don’t use all UTM fields, always fill in Source and Medium. That alone makes your analytics way more useful.
To use a template code:
Go to Lead Magnets → “Have a template code?”
Enter the code → click Search → the lead magnet will be cloned into your account, ready to edit and publish.
⚡️ Templates are great for challenges, collaborations, or sharing resources with your community.
3. Adding Email Automations
Email automations let you follow up automatically when someone signs up. This helps you start building a relationship right away.
Step 1: New Lead Magnet → Fill in Basic Information → Save and Continue → Add Email Automation → Setup
Step 2: Choose a trigger:
When form is submitted – Great for thank-you emails or instant delivery of resources.
When user selects a specific response – Useful for tailoring follow-ups (e.g., send beginner tips to “Beginner” answers, advanced resources to “Advanced” answers).
Step 3: Write your email
Add a subject line.
Keep the body short and actionable.
Personalize using tokens like [Name].
Note: On the right side of the screen, you’ll see a live preview of how your email will look to your audience. Use the toggle buttons above the preview to switch between desktop view and mobile view.
Step 4: Save & Enable
You can add up to 3 automations per lead magnet (e.g., an instant thank-you, a beginner resource, and an advanced resource). You can do this by going to New Lead Magnet → Fill in Basic Information → Save and Continue → Add Email Automation → Add More Automations
⚡️ Always send a thank-you email. It builds trust immediately.
4. Post LeadMagnet Creation: Understanding Your Lead Magnet Dashboard
Once your lead magnet is live, you’ll see it in your dashboard with key info and quick actions:
Status – Whether your lead magnet is live (Enabled) or paused (Disabled).
Responses – Number of people who filled out your form. Click to view details.
Template Usage – If you shared this as a template, this shows how many times it’s been reused.
Globe Icon 🌐 – Adds the lead magnet to your public SuperProfile store, making it visible to your audience.
Add Automation – Quickly set up or edit automated follow-up emails.
Share – Copy or share your lead magnet link.
Three-Dot Menu (…) – Edit, open, duplicate, disable, or delete the lead magnet.
⚡️ Think of this dashboard as your control center. It shows not just signups but also whether your lead magnet is being reused, shared, or automated effectively.
5. Connecting Lead Magnets to Third-Party Tools
Want leads to flow directly into your email tool or CRM (customer database)? You can connect your lead magnets with tools like Mailchimp, ConvertKit, Gmail, or Zapier.
Step 1: Click on your Account Name on the bottom left > Account Settings → Integrations.
Step 2: Choose the tool you want to connect > Click on "Connect".
Step 3: Log in and authorize the connection.
Now, every new signup is automatically sent to your chosen tool. No manual exporting needed.
6.Where to Find Your Leads
All responses appear under Audience (in the lefthand side panel).
Here, you can view your contacts according to your Dynamic Lead Magnets in the "Segments" tab, and view all your contacts together in the "All Contacts" Tab
You can also Filter, Sort & Export your Leads (mailed to you in a CSV file) here.
Key Tips for Better Lead Magnets
Keep your forms short and focused.
Offer a free resource to boost signups.
Use OTP verification if you want verified contacts.
Combine automations with integrations for a smoother funnel.
That’s it! You’re now ready to create lead magnets that don’t just capture leads but also nurture and organize them automatically inside SuperProfile. 🚀