How This Australian Content-Creator Got 4,076 Email Subscribers in 4 Months

If you're in the creator education space, you've probably seen Dominique Holmes pop up on your feed. She teaches creators how to edit better, make viral content, and grow their audience using simple tools. Her approach is clean, encouraging, and super practical. She takes complicated stuff like transitions, hooks, and framing and breaks them down into small steps anyone can follow.

Dominique's growth has been wild. She went from zero to 30,000 followers in four months. Her reels regularly hit 50K, 100K, even 200K views, and she's not doing anything crazy with production. She just focuses on teaching, not flashy edits.

But here's what most people don't see.

Between August and November, Dominique quietly collected 4,076 email leads. She did it through her SuperProfile link in bio and a handful of free resources made specifically for creators.

Let me show you exactly how she pulled it off, and more importantly, what you can learn from it.

Dominique teaches editing and viral content creation. Now, this isn't to say that if this isn't your niche, your content is doomed to fail or anything like that. But here's what makes this niche particularly powerful: it has constant demand.

After working in the creator space for a while, one thing becomes very clear. Every niche has its audience. Seriously, every single one. But if you're trying to actively grow that audience and hopefully one day make some money off it, your niche needs to be one that people will always need.

Think about it. Why do you think pet owners create Instagram pages for their pets? And why do those accounts always seem to go viral? Because people will never stop loving cute animals. The demand is evergreen. It's the same reason why:

Dominique's audience was already searching for what she offers. That made it way easier for her freebies to land. But the bigger lesson here? Look at your own niche and ask yourself: will people still need this in six months? A year? Five years? If the answer is yes, you're in a good spot.

Most creators make one freebie and call it a day. Dominique made six. But this wasn't just about quantity. It was about understanding that even within one niche, people are at different stages and have different pain points.

Think about your own audience for a second. Some people are absolute beginners who don't even know where to start. Others have been creating for a while but are stuck on one specific thing. If you only offer one generic guide, you're missing most of them.

Here's what Dominique created:

Each one targets a specific person with a specific problem. And look at how the leads broke down:

Total: 4,076 leads in four months

Notice that AI prompt guide? 2,402 people signed up for that alone. That's because AI tools are hot right now, and creators are desperate to figure out how to use them without spending hours learning complicated software.

The takeaway here isn't just "make more freebies." It's about listening to what your audience is actually asking for. What questions keep showing up in your comments? What are people DMing you about? Those are your lead magnets waiting to happen.

Let's be real. Most people's link in bio is either a mess or completely forgettable. You click it and you're hit with twelve different links, half of which don't even work anymore, and you have no idea what you're supposed to do.

Dominique's SuperProfile was the opposite. Clean, visual, and it made sense immediately. No walls of text. No confusion about what to click.

Here's why this matters more than you think. When someone watches your reel and it resonates, they're going to check out your profile. That's the moment. You have maybe three seconds before they decide whether to follow you or keep scrolling. If they do follow you, another few seconds before they decide whether to click your link or move on with their life.

A good link in bio does two critical things:

When you're posting viral reels consistently like Dominique does, those profile visits add up fast. She didn't have to beg people to sign up. Her content brought them to her profile, and SuperProfile converted them while they were already interested.

Your link in bio should feel like the natural next step, not an interruption or a sales pitch.

Okay, let's talk about DMs. Most people either ignore automation completely or they use it in a way that feels super robotic and spammy.

Dominique did something smarter. She set up AutoDM so that when someone followed her or commented a specific keyword, they got a friendly message pointing them to her free resources.

But here's the key. It didn't feel like a bot. It felt like she was genuinely trying to help you get started. And that makes all the difference.

Think about the last time you followed someone and immediately got a DM that was clearly automated. How did that feel? Probably annoying, right? Now think about a time when someone sent you something useful right when you needed it. That's what good automation feels like.

AutoDM worked for Dominique because:

The lesson? Automation should feel human. If your AutoDM makes people feel like they're talking to a robot, you're doing it wrong. Make it conversational. Make it helpful. Make it feel like you actually care about helping them, because you should.

This is huge, and so many creators miss this.

Dominique's content and her freebies tell the same story. Whether she's teaching hooks, editing shortcuts, or viral techniques, her message stays consistent: "Here's how to make better content faster."

Her freebies aren't random downloads she threw together. They're tools that solve the exact problems her audience has when they're watching her reels.

Think about it from your audience's perspective. They watch your reel about, let's say, how to write better hooks. They're nodding along, they save it, they check out your profile. Then they click your link in bio and... it's a guide about something completely different? That's confusing. And confused people don't sign up.

When your content and your offer match, it builds trust. Your audience already knows the freebie is going to help them because you just proved you understand their problem.

This is where a lot of creators go wrong. They'll post about ten different topics and then wonder why their one lead magnet isn't converting. It's because there's no clear thread. Your content should prime people for your offer, and your offer should feel like the obvious next step.

Every form Dominique created asked for two things:

That's it. No phone number. No company name. No "tell us about your biggest challenge" essay question.

This matters because every field you add to a form is another chance for someone to say "eh, never mind" and bounce. It's called friction, and it kills conversions.

You might think, "But if I ask more questions, I'll get better quality leads." Maybe. But you'll also get way fewer of them. And here's the thing: you can always learn more about your subscribers later through your emails. But if they never sign up in the first place because your form was too long, you've lost them forever.

Dominique understood something important. At this stage, the goal isn't to qualify leads. It's to get people on your list so you can start building a relationship with them. Make it as easy as possible for someone to say yes.

From August to November, Dominique collected 4,076 new email subscribers.

But let's talk about what those numbers actually mean, because it's not just about the quantity.

These aren't random people who stumbled onto her profile. They're creators who already trust her, want the tools she offers, and are invested enough in their own growth to take action (as in, they intentionally gave Dominique their Name and Email to get her resource). These are the people who will open her emails. These are the people who will buy when she launches a course or product.

For someone teaching editing and content creation, this is about as strong a foundation as you can build. Because here's what most people don't realize about email lists: a thousand engaged subscribers who know, like, and trust you is worth way more than ten thousand random people who barely remember signing up.

The other thing to notice? Dominique did this in four months. Not four years. Four months. That's the power of having a clear strategy and actually executing on it consistently.

Okay, so you've read this whole breakdown. Cool. But what are you supposed to do with it?

Dominique's success didn't come from some secret growth hack or viral trick. It came from understanding her audience, creating things they actually needed, and making it dead simple for them to get those things.

She combined helpful content with a clean link in bio setup, high-value freebies, and smart automation.

The question isn't whether this can work for you. It's whether you're willing to put in the work to understand your audience well enough to give them what they actually want.

If you're ready to start building your own email list the same way, you can set up your lead magnet on SuperProfile and start growing today:

https://superprofile.bio/app/lead_magnet

But more importantly, start paying attention to what your audience is already asking for. That's where the real growth happens.