How a Travelling Couple Turned Their Passion Into a Full-Time Career

Sushil Ahire and Kinjal Damani aren't your typical influencer success story. They didn't have some grand monetization strategy from day one. They're just a couple from India who love to travel, have been together for over 15 years, and share their adventures on Instagram.

When they joined our platform in late 2022, they were creating content but had zero ways to make money from it online (yet). Classic creator problem, right?

After we reached out to them about monetizing their content, they decided to dip their toes in the water with something simple: a ₹250 travel itinerary for Goa.

But here's the thing. They were skeptical. Really skeptical.

Their thinking was pretty logical: "Why would anyone pay for this? You can find all this information online with some research. Who's going to spend their hard-earned money on something they could technically get for free?"

It's a fair question. And honestly, it's the same doubt that stops a lot of creators from ever trying to monetize.

Here's what Sushil and Kinjal discovered: yes, the information is technically available for free. But there's a hidden cost, which is your time and effort.

When someone has already done the work of creating a logically structured trip for you, when you don't have to spend hours researching and organizing, when you can just download a well-planned itinerary and go... why wouldn't you pay? Especially if it's affordable and you value your time.

Turns out, a lot of people think exactly that way.

The response to their first itinerary was way better than expected. People actually wanted this.

So they kept going. Every time they took a trip, they created an itinerary for it. They shared snippets from their travel, built curiosity around their next guide, released itineraries & added it to their online store, and kept their prices accessible.

Slowly, a pattern formed:

No complicated funnel.

No insane marketing.

Just consistent, useful products tied to what they naturally do.

And one thing became very clear: there really is a niche for everything. If you have something valuable to supply, there will be demand for it.

With this positive traction, Sushil and Kinjal set up a full online store (the classic link-in-bio setup). Now they offer:

The results? They've made over five figures from their digital products. They're now full-time travel content creators, making money doing what they love.

Sushil and Kinjal's story isn't about going viral or having millions of followers. It's about recognizing that the knowledge and effort you're already putting into your passion has value.

Sometimes the thing holding creators back isn't the lack of an audience or even the lack of a product. It's just the belief that people won't pay for it. But as this couple discovered, if you solve a real problem (even if that problem is just saving someone time and hassle), people will absolutely pay.

If you’ve been thinking about monetising but don’t know where to begin, here’s a low-pressure starting point:

Something you’ve figured out through your own trial and error: a routine, a template, a guide, a checklist, a beginner-friendly explanation of something.

You don’t need a big audience for your first product.

You just need something genuinely useful.

And if you want to set it up quickly, you can create your first product and link it inside your SuperProfile in under 10 minutes.

Start small. Start simple.

The first product is the hardest, and the one that changes everything.

The worst case? You learn something. The best case? You build a whole new income stream doing what you already love.