Set up an incoming-message auto-reply

Automatically reply when someone messages your Facebook Page — perfect for answering FAQs, sending pricing, or handing over a link the moment a person reaches out, even outside your working hours.

Applies to: Facebook Page (Messenger) automations · ~5 min read

What you’ll build

A “Sends you a DM” automation watches your connected Facebook Page’s inbox.

When someone messages your Page — optionally with a keyword you choose — your Page sends an instant auto-reply with your message and an optional button. Because the person messaged first, the conversation is already open: your reply lands in their main inbox, and there’s no “tap to receive” step to worry about.

How an incoming-message automation appears in your AutoDM list once it’s live.

Before you start

Connect your Facebook Page. You’ll need a Page connected to AutoDM, and you must be an admin of that Page. (See Connect your Facebook Page.)
Decide what triggers the reply. Will any message get an auto-reply, or only messages containing certain keywords?
Know your message. Have the reply text — and the link for the button — ready.

Step-by-step

Open AutoDM and start a new automation
Go to AutoDM in your SuperProfile dashboard and click Create Automation (top-right). When asked which platform this automation is for, choose Messenger.
Choose the “Sends you a DM” trigger
Pick the trigger When someone sends you a DM. This is the incoming-message flow — your Page replies whenever a person messages it.
Set your keywords
Decide which messages should trigger the auto-reply:

Any message — every message to your Page gets the reply.
Specific keyword — only messages containing a word you choose (for example, pricing or info) trigger it.

A few things worth knowing about keyword matching:

Keywords are not case-sensitive — “Pricing” and “pricing” are treated the same.
Matching is on whole words — the keyword ai matches a message that says “ai” but not “pain”.
You can also add excluded keywords so certain messages never trigger the auto-reply.

4. Write your reply and add a button
This is the message the person receives. Write a friendly, helpful reply and, if you like, add a button that links to your product, page, or booking link.
You can also choose the DM type:

Text + Button — a message with an optional link button (most common).
Image / Video — lead with a visual.
Card — an image, title, and subtitle with a button.
Voice message — a personal audio note.

5. (Optional) Add follow-up messages
Want to nudge people who don’t reply? Add one or more follow-up messages that send after a time delay (for example, a second message 2 minutes later). On Messenger, follow-ups are sent on a timer — “after a time delay.”

ℹ️Heads-up: follow-ups add a “tap to receive” step
When a comment-to-DM automation has follow-ups, Messenger first sends a short conversation-starter note — “tap the button below to receive your message.” When the person taps it, your primary DM (and the follow-ups) are sent.
Why? Meta only lets your Page send one message to someone who commented. The tap re-opens the conversation so the rest can be delivered. This is normal and required — and it only applies when you’ve added follow-ups.

6. (Optional) Set a time delay
If you’d like a pause between the comment and the first message, set a time delay (for example, “wait 1 minute after the trigger”). Your first message is sent after that wait.

7. Review and launch
You’ll see a summary of the whole flow — the trigger, your keywords, any delay, the primary DM, and any follow-ups. Read it through, then click Confirm & launch. You’ll get a “Messenger Automation Launched!” confirmation, and the automation appears in your AutoDM list, ready to go.

Where your replies land

Good news: because the person messaged your Page first, your auto-reply goes straight to their main inbox. The Message Requests folder — Facebook’s holding area for first-contact messages — only affects DMs you start (like comment-to-DM). Incoming-message replies skip it entirely.

✅ Tips for better results

Use a keyword people are likely to type, like pricing, hours, or info, and mention it in your bio or posts.
Keep the reply short and put the detail behind the button.
Set up a few automations — one per common question — so each gets the right answer.

Frequently asked

Can I use the same automation for all my posts?

A comment-to-DM automation is attached to the Post/Reel you select during setup. To cover another Post, set up a separate automation for it.

Why didn’t my comment trigger a DM when I tested it?

A person commenting as the Page itself won’t trigger the automation, and there’s a short built-in delay on comment replies. Also check that the automation is Enabled, that your comment contains the keyword, and look in Message Requests / Spam. See Comments on my post aren’t triggering a DM.

Can I personalise the DM with the person’s name?

Personalisation variables (like Name) aren’t available on Messenger yet — they’re coming. For now, write a warm, general message.