SuperProfile’s Events feature lets you host workshops, webinars, coaching calls, or offline meetups, all in one place. You don’t need extra tools for ticketing, registration, or tracking; everything is built in.
If you’ve never created an event before, don’t worry: this guide walks you through each step, from setup to sharing.
Where to Find the Events Tab
On your SuperProfile dashboard, look at the left-hand sidebar.
Under “Your Apps,” click Events.
Here, you’ll see three key metrics at the top:
Total Sales – how many tickets you’ve sold.
Total Revenue – your earnings from events.
Conversion Rate – the percentage of visitors who registered.
Below that, you’ll find three tabs:
Published – live events people can register for.
Unpublished – saved events not yet visible to the public.
Draft – unfinished events you can return to later.
👉 If this is your first event, everything will be empty. Let’s fix that.
Step 1: Create a New Event
Click + Create Event (top-right or center of the page). This opens the event setup form.
You’ll be asked to fill in:
Event Title (mandatory) – keep it short, clear, and outcome-focused. Example: “Land Your First 5 Clients” instead of “Freelancing Webinar.”
Cover Image/Video (mandatory) – visuals make your event page more professional and engaging.
Description (mandatory) – explain what the event is about, what attendees will gain, and why it matters. Think benefits, not just features.
Button Text (Call-To-Action Button) – this is what shows on your registration button (e.g., Register Now, Save My Spot).
You can also add Optional Sections:
Gallery – showcase images from past events.
Testimonials – add credibility with feedback from previous clients or attendees.
FAQ – pre-answer common questions.
About Me – introduce yourself as the host.
Showcase Products – cross-sell your other offers made on SuperProfile like a course, bookings link, or lead magnet.
When done, click Save and Continue.
⚡ Tip: Always include a strong cover image or video. Pages with visuals consistently see more signups.
Step 2: Set Date, Time, and Location
On the next screen, set when and where your event happens.
Date & Time – choose the start and end time.
Add multiple sessions for multi-day events.
Use “Recurring Series” for weekly or monthly sessions.
Timezone – check this carefully so international attendees see the right time.
3. Location – pick one of these options:
Zoom – connect Zoom for automatic meeting links, or enter details manually.
Virtual Link – paste a Google Meet, Microsoft Teams, or Skype link.
Offline Location – enter a physical venue address.
Click Save and Continue.
⚡ Tip: If your audience spans countries, add timezone info in your event title or description (e.g., “7PM IST | 9:30AM EST”).
Step 3: Choose Free or Paid
Now decide how people register:
Free Event – great for community sessions, awareness webinars, or lead generation.
Paid Event – best for masterclasses, workshops, or premium calls.
For Paid Events, you’ll create tickets:
Ticket Name – e.g., General Admission or VIP Pass.
Price – set the fee.
Stock – choose unlimited or a fixed number of tickets.
Description – tell attendees what this ticket includes.
If enabled, you can also:
Offer Discounted Pricing.
Use International Pricing (SuperProfile automatically adjusts ticket prices for different countries based on purchasing power) - (Check Step 4 on how to do this).
⚡ Tip: Even for free tickets, write a description. It sets expectations and makes your page look more professional.
Step 4: Customize Event Settings
Next, personalize the event experience.
Theme & Styling
Choose from different page themes (Default, Sunset, Dusk) to match your brand.
Checkout Experience
Decide how attendees complete their registration:
Same Page Checkout (recommended)
Redirect Checkout (takes them to a new page)
You can also:
Collect attendee info (email, phone, custom questions).
Note: Turning on email verification is optional, and can be turned off by clicking on the toggle button.
Boost Sales (for Paid Events)
Bump Offer – add an extra product at checkout (e.g., course or template).
Automated Emails – send reminders or follow-ups.
Discount Coupons – share promo codes to boost sales.
⚡ Tip: Always enable at least one reminder email, since it reduces no-shows dramatically.
Step 5: Add Policies & Tracking
To build trust and track performance, you can set up:
Terms & Conditions – event rules.
Refund Policy – define if/when refunds are allowed.
Privacy Policy – show how you handle attendee data.
Page URL – customize your event link (e.g., superprofile.bio/e/my-webinar).
Post-Purchase Behaviour – choose what attendees see after checkout (message for your thank you note).
Tracking – add Meta Pixel or Google Analytics IDs to measure traffic and conversions.
⚡ Tip: A clear refund policy boosts buyer confidence — even if few request one.
Step 6: Connect Payments & Publish
If your event is paid, connect a Payment Partner (Stripe, PayPal, Paystack, Coinbase).
Until you do, your event will stay “Disabled.”
Once connected, you can publish and start selling tickets.
⚡ Tip: Always test your checkout flow once before sharing your link.
Step 7: Manage Events and Attendees
After publishing, go back to your Events dashboard. Here you can:
Search, Filter, and Sort your events.
View Sales, Revenue, and Conversion Rate.
Click an event to open its Overview Page.
On the Overview page:
See total revenue, registrations, and page views.
Change Event Status (Live, Closed).
Share your event with quick-share buttons (WhatsApp, Email, etc.).
Edit the event if you need changes.
Step 8: Manage Attendees
Click the Attendees tab inside your event.
View your attendee list (Invited vs. Confirmed).
Send invitations manually (via email, events, or CSV upload).
Send emails to attendees: reminders, updates, or thank-yous.
Schedule emails in advance.
⚡ Tip: A simple reminder email 24 hours before the event boosts attendance rates.
Step 9: Check Responses
Go to the Responses tab to see feedback.
Overall Rating – average rating from attendees.
Rating Analysis – breakdown of 1-to-5 star reviews.
Review Analysis – text feedback.
You can filter, export, and pin reviews here.
⚡ Tip: Highlight positive reviews on your next event page as social proof.
Step 10: Track Insights
Finally, the Insights tab shows how your event is performing.
Page Views – how many people visited your event page.
Registrations – total signups.
Top Referrers – external sites sending traffic (e.g., Instagram, email campaigns).
Top Sources – set up UTM links to track campaigns.
Live Traffic – real-time activity.
⚡ Tip: If you see high page views but low registrations, tweak your event title, cover image, or description.
Wrapping Up
And that’s it, your complete walkthrough of the Events tab on SuperProfile. From setup to sales tracking, you now know how to create professional events, manage attendees, and optimize results.
👉 Start by creating your first event (even a free one) and test the flow. Once you’re comfortable, you can move on to bigger paid events with confidence 💪.