Why You Should Keep OTP Verification Enabled on SuperProfile
At SuperProfile, we prioritise helping creators build genuine, lasting connections with their audience. OTP (One-Time Password) verification ensures that the emails you collect are valid, active, and tied to real users.
What Happens If You Turn Off OTP Verification?
While disabling OTP might seem like a way to reduce friction, it can seriously harm your business and audience quality.
1. Low-Quality or Fake Emails
Without verification, users can enter:
Fake, throwaway, or typo-filled email addresses.
Emails that you can’t reach again, weakening your audience base.
Contacts that dilute your email list quality.
2. Damage to Email Deliverability
Sending emails to unverified addresses can:
Trigger spam filters.
Damage your email reputation.
Get your domain blacklisted or your email tools (like Mailchimp or ConvertKit) suspended.
3. Corrupted Analytics
Poor email quality = unreliable insights:
Engagement metrics (opens, clicks) become skewed.
Campaign performance is harder to analyse and improve.
✅ Keep It On
OTP verification protects your growth, improves marketing ROI, and builds a real, engaged audience. Unless you have a strong reason to disable it, we strongly recommend keeping OTP verification enabled by default.
Need help adjusting your settings? Reach out to us at [email protected].