What is Zapier?
Zapier is a tool that lets you connect SuperProfile with other apps like MailerLite, Google Sheets, HubSpot, and more.
It allows you to automate workflows so that data moves between apps without manual effort.
How This Workflow Works
This automation (called a Zap) has two parts:
Trigger → The event that starts the automation
Action → The step Zapier takes automatically after the trigger happens
In this example:
Trigger: A new lead is created in SuperProfile
Action: The lead is added to your MailerLite email list
What You’ll Achieve
Once set up, every new lead will automatically be added to your MailerLite list, allowing you to send emails and automate follow-ups.
When You Should Use This
When you want to build an email list
When you want to send automated emails or freebies
When you want to nurture leads over time
Before You Start
Make sure you have:
A SuperProfile account with leads coming in
A Zapier account
A MailerLite account with at least one Group (email list) created
Step 1: Connect Zapier to SuperProfile
1.Log in to your SuperProfile dashboard
2. Click your profile (bottom-left corner)
3. Go to Account Settings
4. Open the Integrations tab
5. Click Connect next to Zapier
You’ll be redirected to Zapier to log in or sign up.
Step 2: Create a New Zap
After connecting Zapier, you can create your automation.
Go to Zapier
Click on Create → Zaps
ORUse the Copilot box to describe your workflow
This will open the Zap builder.
Step 3: Setting Up the Trigger (SuperProfile)
You can either use Copilot or set this up manually.
The trigger is the event that starts your automation.
1. Click on Trigger
2. Search for and select SuperProfile
3. Choose the trigger event
Here’s what each option means:
New Lead → Someone shares their details (email, phone, etc.)
Auto DM Lead → A lead comes through your AutoDM funnel
New Purchase → Someone buys a product
New SuperProfile Follower → Someone follows you
Purchase Abandon → Someone starts checkout but doesn’t complete the purchase
Subscription Expired → A user’s subscription ends or is not renewed
👉 In this case, select New Lead
4. Select/Login to your SuperProfile account
5. Click Test Trigger
Zapier will pull recent data from your account.
Select a sample record and click Continue
Step 4: Set Up the Action (MailerLite)
The action is what happens after the trigger, and where you tell Zapier how to send data to MailerLite.
1.Click on Action
2. Search for and select MailerLite
3. Choose Create or Update Subscriber as the action event
Connect your MailerLite account and grant permissions
Step 5: Choose Your Email List (Group)
MailerLite uses Groups to organize subscribers.
Select the group where you want to add your leads
Example:
“Newsletter”
“Freebie Leads”
Step 6: Test Your Zap
Click Test Step
Zapier will send a sample lead to MailerLite
Check in MailerLite to confirm:
The subscriber has been added
The details are correct
Step 7: Publish Your Zap
Click Publish
Your Zap is now live
Final Outcome
Every time a new lead is captured in SuperProfile, they will automatically be added to your MailerLite email list.
You can now:
Send welcome emails
Share content or freebies
Build automated email sequences
Tips
Create different Groups for different lead sources
Use tags to track where leads are coming from
Set up a welcome email automation in MailerLite
Common Issues
Subscriber not added → Check if the Zap is published
Missing data → Recheck field mapping
Wrong group → Ensure correct MailerLite group is selected