What is Zapier?
Zapier is a tool that lets you connect SuperProfile with other apps like Google Sheets, HubSpot, MailerLite, and more.
It allows you to automate workflows so that data moves between apps without manual effort.
How This Workflow Works
This automation (called a Zap) has two parts:
Trigger → The event that starts the automation
Action → The step Zapier takes automatically after the trigger happens
In this example:
Trigger: A new lead is created in SuperProfile
Action: A new row is added in Google Sheets
What You’ll Achieve
Once set up, every new lead will automatically appear in your Google Sheet, giving you a real-time lead tracker.
When You Should Use This
When you want a simple way to store all your leads
When you don’t use a CRM yet
When you want to track performance across campaigns or content
Before You Start
Make sure you have:
A SuperProfile account with leads coming in
A Zapier account
A Google Sheet created with columns like:
Name
Email
Source (optional)
Step 1: Connect Zapier to SuperProfile
1. Log in to your SuperProfile dashboard
2. Click your profile (bottom-left corner)
3. Go to Account Settings
4. Open the Integrations tab
5. Click Connect next to Zapier
You’ll be redirected to Zapier to log in or sign up.
Step 2: Create a New Zap
After connecting Zapier, you can create your first automation.
Go to Zapier
Click on Create → Zaps
OR
Use the Copilot box to describe your workflow
This will open the Zap builder.
Step 3: Setting Up the Trigger (SuperProfile)
Here, again, you can choose to type your prompt into Copilot (and it pretty much handles the rest for you)
OR
You can manually build your zap using the steps below:
Step 1: Set Up the Trigger (SuperProfile)
The trigger is the event that starts your automation.
Click on Trigger
2. Search for and select SuperProfile
3. Choose the trigger event
Here’s what each option means:
New Lead → Someone shares their details (email, phone, etc.)
Auto DM Lead → A lead comes through your AutoDM funnel
New Purchase → Someone buys a product
New Follower → Someone follows you on Instagram via SuperProfile
Purchase Abandon → Someone starts the checkout process but does not complete the purchase.
Subscription Expired → Triggered when a user’s active subscription ends or is not renewed.
In this case, select "New Lead"
4. Select/Login to your SuperProfile account
5. Click Test Trigger
Zapier will pull recent data from your account.
6. Select a sample record and click Continue
Step 2: Set Up the Action (Google Sheets)
The action is what happens after the trigger, and where you tell Zapier how to send data from SuperProfile to the other app.
Example:
Email (SuperProfile) → Email (HubSpot)
Name (SuperProfile) → Name (MailerLite)
After setting up your Trigger, you should automatically be redirected to the next step (Action), but in the case this doesn't happen:
1. Click on Action
2. Search for and select Google Sheets
3.Choose Create Spreadsheet Row as the action event
4. Connect your Google account and enable all permissions
Step 5: Choose Your Spreadsheet
Fill in the configuration:
Select the spreadsheet you want to use
Select the worksheet (tab inside the sheet)
Make sure your sheet already has column headers (e.g., Name, Email, Source).
Step 6: Map Your Fields
Field mapping is where you match data from SuperProfile to your Google Sheet.
Example:
Name → Name column
Email → Email column
Source/Keyword → Source column
This ensures each lead is added correctly to your sheet.
Step 7: Test Your Zap
Click Test Step
Zapier will send a sample lead to your Google Sheet
Check your sheet to confirm:
A new row has been added
The data is correct
Step 8: Publish Your Zap
Click Publish
Your Zap is now live
Final Outcome
Every time a new lead is captured in SuperProfile, it will automatically be added to your Google Sheet.
You now have a live, auto-updating database of your leads.
Tips
Add a Source column to track where leads come from
Use filters in Google Sheets to analyze performance
You can later connect this sheet to other tools if needed
Common Issues
No data in sheet → Check if the Zap is published
Missing fields → Recheck field mapping
Duplicate rows → Ensure leads are not being triggered multiple times